Category: Data-Driven

Data-Driven Marketing: A 7-Step Guide

Market competition is at an all-time high and companies need to create unfair advantages to compete and grow. An interesting growth lever companies can use is data. In today’s world, data is ubiquitous and companies that will leverage it will win. One of the great use cases for data is...

What does it mean to be data-driven?

Today, this term is mainstream in most forward-looking organizations, especially within “digital” or “data” teams. It is tempting to think that Google is data-driven, that the 2008 and 2012 Obama campaigns were data-driven or that any digital marketing manager is data-driven. But, what does it mean, really, to be data-driven?...