Author: Maxime Salomon

Google Analytics Reporting Automation: The Whats, Whys and Hows

Google Analytics is a software helping data analysts and marketers understand the audience of their website or app. You can use it to analyze your conversion rate, your sources of traffic and extract insights about your business. Google Analytics is a great data collection and visualization tool. A great data...

Data-Driven Marketing: A 7-Step Guide

Market competition is at an all-time high and companies need to create unfair advantages to compete and grow. An interesting growth lever companies can use is data. In today’s world, data is ubiquitous and companies that will leverage it will win. One of the great use cases for data is...