Author: Etienne Gautheron

What does it mean to be data-driven?

Today, this term is mainstream in most forward-looking organizations, especially within “digital” or “data” teams. It is tempting to think that Google is data-driven, that the 2008 and 2012 Obama campaigns were data-driven or that any digital marketing manager is data-driven. But, what does it mean, really, to be data-driven?...