Author: Etienne Gautheron

Data Democratization at Airbnb

A sneak-peek into data wonderland. At Reeport we believe that, in the near future, companies will have to be data-driven in order to be successful. Although every company has tons of data, it’s tough to empower every employee to make data informed decisions. It’s tough because it takes more than...

What does it mean to be data-driven?

Today, this term is mainstream in most forward-looking organizations, especially within “digital” or “data” teams. It is tempting to think that Google is data-driven, that the 2008 and 2012 Obama campaigns were data-driven or that any digital marketing manager is data-driven. But, what does it mean, really, to be data-driven?...