Reeport August feature summary

This month's Reeport update includes the launch of the viewer mode, dynamic filters, smart widgets, a new data connector, and more! Data sharing and exploration Viewer mode Dynamic filters Data visualization Sunbursts Table Template Query Smart Widget Statistical formulas Multi-dimension Widgets Data connectors Google Analytics Multi-Channel Funnels Security and infrastructure...

Google Analytics Reporting Automation: The Whats, Whys and Hows

Google Analytics is a software helping data analysts and marketers understand the audience of their website or app. You can use it to analyze your conversion rate, your sources of traffic and extract insights about your business. Google Analytics is a great data collection and visualization tool. A great data...

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Data-Driven Marketing: A 7-Step Guide

Market competition is at an all-time high and companies need to create unfair advantages to compete and grow. An interesting growth lever companies can use is data. In today’s world, data is ubiquitous and companies that will leverage it will win. One of the great use cases for data is...

What does it mean to be data-driven?

Today, this term is mainstream in most forward-looking organizations, especially within “digital” or “data” teams. It is tempting to think that Google is data-driven, that the 2008 and 2012 Obama campaigns were data-driven or that any digital marketing manager is data-driven. But, what does it mean, really, to be data-driven?...